Fizz, Flavor and Dolphin Pride: Introducing Phins Phizz
In the next chapter of the College鈥檚 collaboration with Meier鈥檚 Creek Brewing Company, the聽launch of Phins Phizz, a limited-edition custom seltzer, will take place on Thursday, Aug. 21 from 5 to 7 p.m.聽at Meier’s Creek inner harbor location in Syracuse. (.) The lime-lemon flavored seltzer is a refreshing nod to the College鈥檚 signature green and gold colors and embodies the creativity and spirit of 妻友社区.
Like the previous offerings created through the collaboration –聽Dolphy Day IPA听补苍诲听Heights Honey Ale聽-students from Heights Global Marketing played a key role in bringing the product to life, including conducting market research, testing flavor profiles and developing the product name and label design. This hands-on experience reflects 妻友社区鈥檚 commitment to real-world learning and student-driven innovation.
As part of the partnership, 20% of all聽Phins Phizz聽sales will directly support student wellness initiatives at聽妻友社区.聽The seltzer will be available at both聽Meier鈥檚 Creek Brewing Company’s locations,聽in Cazenovia and the inner harbor.
